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How a Personalized Approach to Medicine Sparks Patient Loyalty

No matter the industry, it is often challenging for an organization to foster brand loyalty, and healthcare is no different. A 2021 study showed that over 33 percent of patients have no preference when it comes to a healthcare brand and over six in 10 respondents expected their preference to change after the pandemic. Against [...]

2022-07-27T20:24:13+00:00July 27th, 2022|Blog|

Telehealth Remains Popular, But Can It Avoid Going over a ‘Cliff’?

In April 2022, the U.S. Department of Health and Human Services extended the COVID-19 public health emergency by another 90 days, the ninth extension since the pandemic first hit American shores in March 2020. That, in combination with a $5 billion provision within a $1.5 trillion omnibus spending bill that received Congressional approval a month [...]

2022-07-11T13:13:37+00:00July 11th, 2022|Blog|

Looking at Business Agility in a Whole New Way

In November 2021, Dr. Lieutenant Colonel Kenji Takano, commander of the U.S. Air Force’s 88th Healthcare Operations Squadron, posed a question that every business leader needs to ask him- or herself: How can we thrive in a VUCA environment? “VUCA” is an acronym developed in the 1990s by the U.S. Army War College that stands [...]

2022-05-19T16:15:42+00:00May 19th, 2022|Blog|

What is Company Culture in 2022?

The American workforce long ago had its fill of Zoom. While the virtual meeting platform was lauded as an innovative means for businesses to remain connected in the early stages of the pandemic, that gave way to ennui as the weeks and months passed. Somebody was always late for the session. Somebody always had login [...]

2022-05-02T13:56:23+00:00May 2nd, 2022|Blog|

The Challenge of Health Equity, and How Organizations Can Meet It

In a February 2022 address, Xavier Becerra, the U.S. Secretary of Health and Human Services, declared that health equity needs to be his organization’s “North Star,” pointing out that healthcare is “more than just mending bones or dispensing pills” and adding:  “It's about giving people access to peace of mind, to economic security and to [...]

2022-03-28T13:21:13+00:00March 28th, 2022|Blog|

How Businesses Build Trust

We live in turbulent times, where Americans are divided (and entrenched) politically, and where distrust has grown not only in government but in media entities, amid the spread of misinformation and the misguided assertion that journalists are the “enemies of the people.” Against that backdrop, it is fair to ask just what we can believe [...]

2022-03-10T15:06:47+00:00March 10th, 2022|Blog|

Why Healthcare Cybersecurity is More Crucial than Ever

In July 2021, Nate Warfield, CTO of the cybersecurity firm Prevailion, wrote that healthcare is facing “a full-blown crisis” when it comes to cybersecurity, in a post on the website Threatpost. He offered as an example a breach on Scripps Health San Diego two months earlier, an attack that cost that system nearly $113 million, [...]

2022-02-03T19:08:00+00:00February 3rd, 2022|Blog|

Assessing The Key Metrics of Patient-Centered Care

As discussed at the Healthcare Information and Management Systems Society (HIMSS) conference in Las Vegas in August 2021, the ongoing pandemic has accelerated the use of healthcare technology – particularly telehealth and remote patient monitoring – furthering the trend toward patient-centered care. According to the website, Tania Elliott, chief medical officer for virtual care, [...]

2022-01-05T17:46:48+00:00January 5th, 2022|Blog|

CEO Turnover: Why It Occurs, and How Those Involved Must Handle It

For a variety of reasons, turnover on the part of U.S. CEOs continues unabated. According to Challenger, Gray & Christmas, Inc., a global outplacement/coaching organization, 888 CEOs departed American companies in the first eight months of 2021, just nine fewer than over the same period in 2020. The exodus was particularly pronounced in August, as [...]

2021-11-15T16:23:16+00:00November 15th, 2021|Blog|

How Businesses Leverage the Power of Storytelling

As I wrote recently for Thrive Global, there’s a reason stories have such power -- why they’ve resonated since the dawn of time, and why they continue to resonate even in today’s business world, resulting in more engaged listeners and, ultimately, a better ROI. There are scientific reasons for this, as was once explained by [...]

2021-10-07T14:53:50+00:00October 7th, 2021|Blog|