A highly dynamic business leader, Joel Landau has a proven success record in creating companies that improve health care delivery and insurance processes for health plans, their members, and medical providers servicing communities. Joel Landau is also an accomplished thought leader in the press. His articles tackle the complex issues of healthcare, entrepreneurship, and caring for the aging population. His articles have been featured in publications such as CNBCForbesEntrepreneurScoreThrive GlobalAlleyWatchStartup Nation, and Patch.

Published Press

Patch, September 25, 2020

How the COVID-19 Pandemic Hastened Nursing Home’s Tech Adoption

Where technology is concerned, The Allure Group, a network of six New York City-based skilled nursing facilities, has always tried to stay ahead of the curve. That focus on innovation has enabled the company to stay on top of things during the coronavirus pandemic, and figures to make a considerable difference in The Allure Group’s future as well.

>>Read More.

Seniors Lifestyle Mag, September 11, 2020

Safeguarding Seniors: How to Minimize Falls

Fully one-third of seniors living at home, and 60 percent of those living in nursing homes, fall each year. The mortality rate among those who fall increases with age, and it accounts for 70 percent of the accidental deaths among those aged 75 and older. More than 90 percent of hip fractures occur as a result of falls with most of these happening to people over 70. Many factors go into why people fall including age, medication use, cognitive impairment and sensory issues.

>>Read More.


FORBES, August 26, 2020

To Spark Innovation, Tech Matters, But Your People Matter Most

When I entered the business world years ago, I primarily hired friends and family members, only to discover that they could not provide me the candid feedback necessary to inspire growth and innovation. Simply put, I needed to be challenged. I needed to rely on colleagues who knew more than I did about a given topic, who could give me new ideas and open new horizons.

>>Read More.

McKnights Long Term Care News Company, August 10, 2020

We should be doing more to prepare for the next pandemic

As the coronavirus pandemic rages on, it is important to not only deal with the present reality but also to think ahead. And on the latter score it is instructive to read the words of Michael T. Osterholm, director of the Center for Infectious Disease Research and Policy at the University of Minnesota.

>>Read More.

SCORE, August 2, 2020

How to Think Like a CEO

Leadership ability is a trait frequently examined with the intent of finding a common element or aptitude in individuals well before their ascent to the C-suite. Indeed, we see many tests and studies dedicated to sussing out some kind of leadership “gene,” as if it were a feature that can be simply inherited rather than cultivated via a combination of several factors.

>>Read More.

Provider, August 1, 2020

Health Technology Supercharges During COVID-19

These are dark days indeed. But if one has learned anything from history, it is that humankind has shown itself to be adaptable, again and again, making the best of even the worst situations. When things are at their most egregious, that is when individuals tend to be the most resilient and resourceful.

Consider, for example, the Black Death, which led to the demise of the feudal system and the rise of medical practices based on science. Or consider the Spanish flu outbreak, which resulted in increased opportunities for women in the workforce.

>>Read More.

Seniors Lifestyle Mag, July 21, 2020

The Most Difficult Discussion of all: How to Talk Assisted Living with Seniors

Nobody, it seems, wants to discuss the prospect of assisted living with seniors, least of all their kids. For proof of that, just ask Amy — Amy Dickinson, that is.
Her nationally syndicated advice column, which is in fact called Ask Amy, has been a newspaper staple for years. But she found herself posing as many questions as she answered during a 2010 appearance on an NPR show devoted to the topic of one of life’s more difficult discussions: How do you broach such a sensitive matter with a loved one?

>>Read More.


FORBES, July 14, 2020

Leveraging Virtual Reality In Skilled Nursing Facilities

Virtual reality technology, which has always enabled gamers to boldly go where no one has gone before, has in recent years branched out into yet another world: elder care.

>>Read More.

Score, July 9, 2020

Helping Employees Become Their Best Selves

Renowned British entrepreneur Richard Branson once said that business success is “all about people, people, people.”
That was never clearer than it is now, with the coronavirus pandemic offering unprecedented challenges to every organization in every sector. Dependable employees are invaluable. They are the connective tissue that has held organizations together, that has enabled them to push forward, despite everything.

>>Read More.

McKnights Long Term Care News Company, July 1, 2020

The challenge of protecting dementia residents during the coronavirus pandemic

The new normal resulting from the coronavirus pandemic has presented a particular challenge to those afflicted with Alzheimer’s disease or dementia, as well as the dedicated healthcare professionals caring for them in skilled nursing facilities.

>>Read More.


Conscious Company, June 22, 2020

The far-reaching impact of corporate social responsibility

Companies can influence something other than their bottom line. They can, in fact, be change agents within their communities, their nations, and the world at large. And while doing so they can increase their appeal to candidates and consumers alike. The trend toward Corporate Social Responsibility (CSR) has been fueled by Millennials and those comprising Generation Z, who have shown themselves to be more sensitive about the world around them than previous generations. As a result, they would much prefer to work for (and buy from) a company whose values align with their own.

>>Read More.

McKnights Long Term Care News, June 19, 2020

COVID-19 caregivers, don’t forget to care for yourselves, too

The coronavirus crisis is unlike anything our healthcare workers have ever seen. The hours are long, the workflow constant and the outcomes not always favorable. By June 2 over six million cases had been confirmed around the globe, and over 370,000 people had died of the virus. Nearly 35 percent of those cases (1.81 million), and nearly 36 percent of those deaths (105,000), had occurred in the U.S.
>>Read More.


Healthcare Business Today, June 19, 2020

Teaching Tech to Seniors: Why it Matters Now More than Ever

Technology is always at the forefront of the thinking of The Allure Group’s leadership team. It needs to be top of mind with seniors as well, whether they are aging in place or ensconced in a skilled nursing facility like one of the six in Allure’s network.

>>Read More.


The IOT Magazine, June 18, 2020

Yakety Yak: Healthcare Chatbots are in fact Talking Back

Chatbots, while still in their infancy, are making their voices heard in various aspects of American life. And they are having a greater and greater say in eldercare as well. As with those of other ages, they can provide a senior with health information and reminders about appointments or medication usage. For those aging in place, there are also chatbots that analyze symptoms remotely and offer possible diagnoses.

>>Read More.

SCORE, June 3, 2020

How Companies Can Retain Talent in the Aftermath of COVID-19

Turnover is a constant headache for any organization, and one that has been made much worse during the coronavirus pandemic. The need for belt-tightening has led to unprecedented layoffs and furloughs, to the point that the United Nations’ International Labour Organization predicted a seven percent decrease in worldwide working hours in the second quarter of 2020, the equivalent of 195 million full-time jobs.

>>Read More.

Seniors Lifestyle Mag, June 2, 2020

How to Sniff Out (And Snuff) Senior Scams

An elderly woman sees her son gamble away her $315 million retirement account, resulting in her eviction from the skilled nursing facility in which she is a resident. An assistant bank manager bilks an Oregon couple, both in their 80s, out of $100,000. And while the employee serves a 10-month jail term after the couple’s passing, the bank only grudgingly agrees to return the money to their estate.

>>Read More.

McKnights Long Term Care News, June 1, 2020

Tech use balloons in shrinking COVID-19 world

Tablets, telehealth and other technology have long been part of the model of care at The Allure Group, a network of six New York City skilled nursing facilities.

>>Read More.

McKnights Long Term Care News, May 15, 2020

We must solve the senior isolation epidemic. Their lives may depend on it

As the coronavirus pandemic unfolded and concerns arose about the increased risk of infection facing older Americans, another worry came to the forefront: social isolation. This concern is of a long-term nature, and almost as insidious as the virus itself.

>>Read More.

SCORE, May 7, 2020

Engagement: It’s Not Just About Hiring the Right Managers

Employee engagement, always top of mind in any business, has vaulted a little higher now, during the coronavirus pandemic. How do you keep everybody on board when the world around them seems to be falling apart? How do you keep everyone rowing in the same direction when the work environment has suddenly changed — when remote work is often a reality, for instance, or social distance offers myriad challenges?

>>Read More.


Healthcare Business Today, May 6, 2020

The Ever-Changing Role of the Healthcare CEO

Flatiron Health, a U.S.-based healthcare technology startup, has made searching for data on cancer patients a thing of the past. The company’s staff of medical experts and software engineers have created a platform called DocSearch, which aggregates patient data so that doctors, pharmacists, research institutes and others can easily find everything from pathology reports to faxed records.

>>Read More.


Healthcare Business Today, April 23, 2020

How Data-Driven Entrepreneurship Is Changing the Healthcare Market

Flatiron Health, a U.S.-based healthcare technology startup, has made searching for data on cancer patients a thing of the past. The company’s staff of medical experts and software engineers have created a platform called DocSearch, which aggregates patient data so that doctors, pharmacists, research institutes and others can easily find everything from pathology reports to faxed records.

>>Read More.


LinkedIn Pulse, April 23, 2020

Nursing Homes Deserve Praise, Not Blame

It has happened every night this spring, at 7 o’clock sharp. With the coronavirus pandemic raging on, folks sheltering in place and hospital workers continuing to wage a battle that has no discernible end, New York City residents have opened their windows or gathered on the balconies or rooftops of their apartment buildings to clap and cheer.

>>Read More.

Disrupt, April 19, 2020

Will Caretaking Ever be Automated?

From enhancing a surgeon’s precision to disposing of medical waste to monitoring health metrics, artificial intelligence (AI) is making a big impact on the sector. Even the pint-sized robots are doing big things in healthcare. It will be fascinating to see where it all goes.

>>Read More.

Score, April 15, 2020

Retaining Talent in the Aftermath of COVID-19

A January 2020 survey of CEOs revealed that while a recession was their greatest external fear, their greatest internal concern was attracting and retaining talent. In a matter of months, those concerns have become all too real as the COVID-19 pandemic has sent us into an economic slump. Businesses are making unprecedented levels of layoffs and furloughs, employees are adapting to new ways of getting work done, and healthcare facilities are left scrambling to care for patients struck with the virus.

>>Read More.

Thrive Global, March 10, 2020

The Expertise Trap: When a Lot of Knowledge is a Dangerous Thing

Becoming a team leader or the CEO of a company requires tenacity, skill and knowledge. You either began as the company’s resident expert or quickly became that person — the one who knows everything about everything. While this position serves as an invaluable resource, it can also mean that tunnel vision sets in. Experts on any given topic can be so focused they fail to evolve.

>>Read More.


Conscious Company, November 22, 2019

Ideas are a dime a dozen, but execution is richly rewarded

Boardrooms are littered with good intentions. A company’s ideas are floated and fleshed out, dissected and even greenlighted, but in many cases, they never quite reach fruition. Sometimes it’s a matter of imagination (or lack thereof). Sometimes it’s a matter of communication. Sometimes it’s a matter of collaboration. Whatever the case, execution has become an enormous concern for businesses.

>>Read More.


Hit Consultant, September 9, 2019

4 Areas Where Big Data is Transforming Healthcare Right Now

Leveraging technology in the right ways can make or break the future of healthcare. One of the ways that healthcare will become more efficient, more affordable, and save more lives is through the use of big data. What is Big Data?

>>Read More.

FORBES, September 6, 2019

Why EQ Is Essential For A Leader

There is an interconnectedness to every organization, an undeniable link between each and every person that begins at the top of the food chain. A leader can define a company’s mindset and culture, which is why their every word, thought or action carries considerable weight.

>>Read More.


Conscious Company, August 26, 2019

4 ways to maintain your companies purpose as it grows

As a company grows, it becomes all too easy for a CEO to lose sight of what made the business special to begin with, and that can be detrimental in the extreme. Quality can suffer, and ultimately the customer will, too. That will, in time, lead to ruin for the company in question.

>>Read More.

FORBES, July 24, 2018

How to Grow Your Current Business While Saving For The Next

Hopeful serial entrepreneurs face a difficult challenge: starting a new business while their existing company is still in need of time, money, and attention. According to Joel Landau, with the right strategies, founders can save for their next company without starving their first of any of the resources it needs to be successful.  >>Read More.

FORBES, July 6, 2018

How Serial Entrepreneurs Can Raise Multiple Businesses

For serial entrepreneurs, companies can be a lot like children. While several companies may come from the same founder, they all have unique needs, will develop on their own schedules, and reach independence and profitability in their own time (if at all). Joel Landau notes that, by making sure you understand the unique needs of your companies, you can “raise” each according to their distinct needs.  >>Read More.

ENTREPRENEUR, June 29, 2018

Everyone Is Getting Lonelier. Here’s How Entrepreneurs Are Helping to Reverse the Trend.

The world has a loneliness epidemic on its hands, and it is worse for some demographics more than others. While the government can and should address this issue, which has been compared to a health crisis, Joel Landau believes that the private sector is also able to help alleviate loneliness through business and innovation. >>Read More.

STARTUP NATION, June 22, 2018

High-Level or Hands-On? How Smart Entrepreneurs Strike a Balance

Running a company takes high-level management as well as hands-on knowledge of what happens every day. It can be difficult for entreprneneurs to strike a balance, especially as small companies grow into larger ones, time wears thin, and CEOs choose to delegate hands-on tasks. Joel Landau believes that those who find a way to do both will be most successful in the long run. >>Read More.

SCORE, April 30, 2018

10 Useless Business Hacks That Every Entrepreneur Can Ignore

Joel Landau knows that not all business hacks you read about on the internet will actually save you time or improve your productivity, If you’re entrepreneur with a business at stake, you can’t afford to waste time on anything bogus, unproven, or plain inefficient — here are ten you can avoid.  >>Read More.

FORBES, April 17, 2018

Six Things Entrepreneurs Can Learn From Alexander Hamilton

Founding Father Alexander Hamilton has a legacy greater than the musical named after him. In fact, the nation’s first treasurer possessed many skills that today’s entrepreneurs can learn from. Joel Landau believes that you can benefit from similar philosophies whether you are founding a nation and founding a company. >>Read More.

SCORE, February 27, 2018

How to Grow Your Business With Retirement in Mind

Joel Landau knows that growing a business can be challenging. So, too, can growing your own retirement savings and helping your employees do the same. With the right strategies, you can build a business that is condusive to your own retirement goals and that of your associates. >>Read More.

FORBES, February 27, 2018

Why You Should Let Your ‘Brilliant’ Business Ideas Die

Not all business ideas are brilliant, and even some that are won’t make it. For entrepreneurs like Joel Landau, the key is knowing when to let these ideas die and how to tell when they are worth following. The difference is worth knowing, and as long as you don’t get too attached you will be in good shape to keep testing until you get things right.  >>Read More.

ALLEYWATCH, February 23, 2018

Your Ideas Aren’t Your Babies (Sometimes They Need to Die)

Not all business ideas are brilliant, and even some that are won’t make it. For entrepreneurs, like Joel Landau, the key is knowing when to let these ideas die and how to tell when they are worth following. The difference is worth knowing, and as long as you don’t get too attached you will be in good shape to keep testing until you get things right.  >>Read More.

THRIVE GLOBAL, February 14, 2018

The Community-Minded Entrepreneur: Why Being Neighborly Is Good for Business.

A company is always in a community, but it is always of a community? Being “neighborly” through community involvement and respect go a long way in business. Joel Landau believes that companies, like plants and people and so many other things, will thrive best when they become part of the environment they live in.  >>Read More.

THRIVE GLOBAL, February 14, 2018

3 Ways Your Business Can “Pay it Forward”

Corporate Responsibility means “paying it forward,” the benefits of which have been well-documented. Joel Landau believes that engaging in this practice is almost always an excellent investment. Whether you have a “pay it forward” day or adopt a charity, there are many ways your company can give back and get a great return.  >>Read More.

SCORE, January 2, 2018

Hire People Who Argue, And Be Wary of Yes Men

It’s important for the people you hire to be willing to do their job well and execute your vision. But it’s also important for them to be able to challenge you and provide new perspectives that help you and your company grow. Joel Landau knows that there are a lot of “yes men” in the world, but if you hire people willing to argue about the things that matter, you will set your business up for success. >>Read More.

ALLEYWATCH, December 28, 2017

Want To Get Ahead? Make Waking Up at 4AM the First Item on Your To-Do List

Some of history’s greatest innovators and go-getters share a common trait: they woke up early. Everyone has their own magic number, but Joel Landau suggests making waking up at 4 AM the first item on your to-do list. With an early start, the day is yours to conquer.  >>Read More.

SCORE, November 17, 2017

You Don’t Have to Be First to Win

Sometimes slow and steady really does win the race! Historically, not everyone who is first to market ends up with the most success, and it is often because they were hasty or had no competition to learn from. Joel Landau knows that timing really is everything; entrepreneurs should be cautious but fierce and able to act when the moment is right, even if it takes some time and observation.  >>Read More.

CNBC, October 3, 2017

Health-care dilemma: 10,000 boomers retiring each day

With 10,000 baby boomers retiring each day, and counting, the elderly population in America is growing rapidly. Is the healthcare industry prepared for this influx? Joel Landau believes that with the right businesses, programs, policies and priorities, it could be.  >>Read More.

PATCH, September 22, 2017

Healthcare Businessman Joel Landau Offers Advice To New York Entrepreneurs

Starting a business in New York City is far from easy. Healthcare entrepreneur Joel Landau offers advice to up-and-coming entrepreneurs in eldercare and beyond in a Q & A with Ideamensch.  >>Read More

SCORE, September 19, 2017

How to Identify Business Opportunity in Underserved Markets

Joel Landau knows that underserved markets represent an opportunity for savvy entrepreneurs to target new and useful products and services to those that need them moth. Here’s how to find these underserved markets and parse out the business opportunities.  >>Read More.

PATCH, July, 27, 2017

Are You an Aging Resident of NYC? The Allure Group’s Joel Landau Has Advice For You.

New York City is aging quickly along with the rest of America and the world. But many NYC seniors have unique needs, including its Chinese population. Joel Landau’s company, The Allure Group, caters to these seniors by keeping their culture, comfort, and quality of life in mind every step of the way.  >>Read More.

SCORE, July, 2, 2017

7 Pieces of Advice for Aspiring Healthcare Entrepreneurs

Entrepreneurship in the healthcare industry may just be more important than ever. But it’s a complex industry with many regulations worth understanding before you get your feet wet. Learn what successful healthcare entrepreneur Joel Landau thinks you need to know to succeed in this industry.  >>Read More.

PATCH, June 30, 2017

Joel Landau on Healthcare Cost Efficiency and Healthcare Real Estate in NYC

Healthcare costs in America are among the highest in the world, and the burden often is on the most vulnerable populations among us. Joel Landau believes that streamlining processes would make healthcare more efficient, reducing costs and creating a system we can all benefit from in New York City and beyond.  >>Read More.

PATCH, April 12, 2017

Joel Landau on Baby Boomers Aging

Baby Boomers are aging swiftly and the health and eldercare industries need to catch up fast. Companies like Joel Landau’s Allure Group intend to create quality-focused spaces and processes that prioritize the needs of the growing senior population in New York City. It is vital that the industry at large do so as well.  >>Read More.