Joel Landau is an entrepreneur and visionary who focuses on improving and enhancing the health care delivery system.

A highly dynamic business leader, Joel Landau has a proven success record in creating companies that improve health care delivery and insurance processes for health plans, their members, and their provider partners. Mr. Landau is also a committed community activist, who regularly donates time and resources to promoting charitable causes such as the Primary Care Development Corporation and serving on Medicaid Managed Care Advisory Review Panel, to name a few.

Mr. Landau is the founder and chairman of The Allure Group, a rapidly expanding provider of skilled nursing and rehabilitation services throughout the New York downstate area. The Allure Group provides the highest standard of care for patients of all ages, with a special focus on caring for the elderly throughout the New York City and Brooklyn area.

Joel Landau started The Allure Group in 2012, when his own caretaking efforts on behalf of his grandfather drew his attention to troubling deficiencies in eldercare. He found that local nursing homes sorely lacked the resources their residents needed to live happy and comfortable lives. Families admit their seniors in nearby facilities, at times exposing their loved ones to infection, neglect, and malpractice.

The Allure Group transforms nursing homes into post-acute rehabilitation centers that are attentive to the needs of residents when it comes to their health, comfort, culture, and quality of life. With the appearance and amenities of a 5-star hotel, each of The Allure Group rehabilitation centers caters to the unique needs of the community in which it serves. For example, the Longevity Garden Program at Hamilton Park Nursing and Rehabilitation Center accommodates the needs of the expanding, local Chinese population in Brooklyn. The program employs Mandarin-speaking nurses, offers a Chinese menu, and provides family trips and visits. Through The Allure Group, Joel Landau also eliminates the “revolving door” nature of rehabilitation facilities so that patients needn’t to go back and forth between the hospital and the rehabilitation center. The Allure Group’s skilled nursing and post-acute rehabilitation centers are designed to support the growing needs of the aging Baby Boomer generation, with a care model that offers both short-term rehabilitation and long-term nursing care.

Joel Landau is committed to leveraging well-grounded healthcare operating experience and industry knowledge to develop solutions that lead to improved health care quality and access, while still being affordable for all. His motto is that “an improved, more cost-effective and holistic healthcare system is well within our reach.”

Having set this motto in motion throughout his career, Joel Landau brings a combination of management expertise and dedication to excellence to every endeavor he undertakes as an entrepreneur. A leader in the healthcare industry, he has developed an ability to identify opportunities in the marketplace and created products, services and companies that hone in on market opportunities.  

In addition to maintaining strong political, corporate, and community-based relationships, Mr. Landau has served as a member or an advisor on a number of boards and committees including the Medicaid Managed Care Advisory Review Panel (MCCARP), NYS DOH Preventative Health and Health Services Block Grant, NYS DOH Task Force on Long Term Care Financing, and the Brooklyn Chamber of Commerce.

Joel’s Blog